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BNIB Training – Vanessa Cobb
October 9, 2018 @ 6:45 AM - 9:30 AM
Business Storytelling
A training morning with Vanessa Cobb.
Build skills and confidence in storytelling: for inspiring, motivating and leading change; for illustrating your business messages with relevance and passion; and for crafting narratives to sell ideas, products and services. Participants will be able to:
- Create constructive stories for use in marketing, sales and stakeholder engagement
- Recognise and apply a compelling story structure for influencing others
- Embed their story with vivid sensory detail to capture attention and emotion
- Bring data to life and move values to action by highlighting human experience
